Facebook Aspect Ratios & Image Sizes
Complete guide to Facebook aspect ratios and image dimensions. Design covers that look sharp on desktop and mobile, maximize feed engagement with 4:5 portraits, and format link previews flawlessly.
Recommended Facebook Resolutions & Ratios
The table below provides exact pixel dimensions, aspect ratios, and format requirements for all current Facebook visual placements.
| Placement / Format | Aspect Ratio | Recommended Size | Allowed Range | Production Notes |
|---|---|---|---|---|
| Portrait Feed Post | 4:5 | 1080 × 1350 | Min 600 × 750 | Maximizes mobile feed viewport coverage. Ideal for photos and high-engagement visuals. |
| Square Feed Post | 1:1 | 1080 × 1080 | Min 600 × 600 | Universal cross-platform format. Renders consistently across desktop and mobile feeds. |
| Shared Link Preview (OG Image) | 1.91:1 | 1200 × 630 | Min 600 × 315; Max 8 MB | Standard Open Graph preview image generated when sharing website URLs on Facebook. |
| Facebook Stories & Reels | 9:16 | 1080 × 1920 | Min 720 × 1280; Max 1080 × 1920 | Full-screen vertical mobile format. Leave 250px top and bottom margins for UI elements. |
| Page Cover Photo | 16:9 / 2.63:1 | 820 × 360 (Universal Canvas) | Desktop: 820×312; Mobile: 640×360 | Design at 820×360 and keep vital text inside the 640×312 central zone to avoid device cropping. |
| Profile Picture | 1:1 | 800 × 800 | Displays 170×170 desktop, 196×196 mobile | Circular crop. Keep logos away from the four corners. |
| Group Cover Photo | 1.91:1 | 1640 × 856 | Mobile safe area: 1640 × 664 | Keep central focus; top and bottom margins get cropped slightly on smartphones. |
| Event Cover Photo | 16:9 | 1920 × 1005 | Min 1200 × 628 | Promotional header for public and private Facebook events. |
Practical Production Tips for Facebook
The Dual Cover Photo Safe Zone Formula
Facebook displays page cover photos at 820×312 on desktop computers (cropping top and bottom) and at 640×360 on mobile phones (cropping sides). Create an 820×360 canvas and center all critical content within a 640×312 safe rectangle.
Keep Ad Imagery Focused and Uncluttered
While Facebook no longer strictly enforces the legacy "20% text rule", ads with minimal copy overlaid directly on images consistently deliver lower cost-per-click and broader algorithmic delivery.
Leverage 4:5 for Organic Page Reach
Just like on Instagram, vertical 4:5 graphics (1080×1350) outperform horizontal 16:9 images in the Facebook mobile app feed because they occupy substantially more screen area as users scroll.
Use PNG for Logos and Solid Colors
Facebook’s compression engine compresses JPEGs aggressively. For graphics containing typography, flat colors, or sharp line art, save as 8-bit or 24-bit PNG to prevent compression artifacts around letters.
Need to Resize or Calculate Missing Dimensions?
Use our free Euclidean calculator to resize your graphics or compute missing heights while preserving exact platform aspect ratios.
Frequently Asked Questions
What is the best aspect ratio for Facebook feed posts?
The optimal aspect ratio for standard Facebook feed posts is 4:5 (1080×1350 pixels) for vertical mobile photos, or 1:1 (1080×1080 pixels) for universal square layouts. For link preview cards, Facebook requires 1.91:1 (1200×630 pixels).
What is the Facebook cover photo size for desktop and mobile?
The best universal size for a Facebook Page cover photo is 820×360 pixels. Desktop browsers render the cover at 820×312 pixels (cropping top and bottom), while the mobile app renders it at 640×360 pixels (cropping the sides). Keeping all text inside 640×312 ensures zero cropping.
What size is a Facebook link preview image (OG image)?
A Facebook link preview card requires an image with a 1.91:1 aspect ratio and recommended dimensions of 1200×630 pixels (minimum 600×315 pixels). This matches standard Open Graph meta tag standards.
What aspect ratio are Facebook Reels?
Facebook Reels and Stories require a 9:16 vertical aspect ratio with dimensions of 1080×1920 pixels. They share the same full-screen vertical specifications as Instagram Reels.